The strength and credulity of User Experience as a discipline is its fundamental claim to be a science: routed in empirical and non-biased data from research. But within the face-paced world of business – with its tight deadlines and squeezed budgets – maintaining true scientific integrity can be an uphill challenge.
We must face up to the reality that a truly scientific approach – recruiting participants, conducting experiments – is not always going to be the cheapest approach. Drawing upon academic theories and past research papers from classical Psychology and Cognitive Science can be a powerful and cheap alternative to full-scale research within business contexts.
This workshop aims to explore the power of science and reason within business, not only as a discount method for best practices within design, but also to prime stakeholders with an appreciation for future UX research.
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