Designing for Meaning. The Experience Method.
Experience Director, Creative & Product Strategist.
Design thinker with a proven record of delivering valuable, innovative and efficient solutions for brands, products, business and organisations.
Specialties: Digital Strategy, Experience Strategy, Digital Media, Omni-channel strategy, Innovation, Product Strategy and Development, Product Management, Branding, Advertisement, Creative Direction, Art Direction, VOD, Online Broadcast Media, User Experience, Social Media, Interaction Design, Information Architecture, Design Management, Product Development processes and methodology.
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As the market matures we are moving from a technology-centric industry to a world in which products will be defined by the understanding of their impact on people’s lives. Products that don’t have a value by themselves but as facilitators of meaningful experiences. How a designer manage to tackle that challenge? Are the standard UX […]