Designing around story telling - the power of stories and how it can be used with UCD in product design
I’m originally from Sweden but started my UX career in Denmark in 2001. After 6 years I moved to London where I’m based coaching companies and individuals on UX related matters and writing a book about ‘Storytelling in Design’ for O’Reilly.
I regularly speak at and run workshops at conferences and I’m an instructor for General Assembly where I’ve held more than 40 classes about Designing for multiple devices. I also run @UXFika – practical learning in inspiring places – and have founded Glimt.it where we curate the best gift ideas online.
During the last 15 years I’ve been the lead UX designer on large, global and local re-designs, campaigns and new product development projects for mobile, media, financial, government, B2B, and luxury brands. I’ve worked with e-commerce, software development, mobile, tablet and TV apps and UIs. Working on BBC Olympics has been my biggest privilege so far.
During my time at the multi award winning agency Dare I quickly rose to an Experience Lead position, helping the Head of Experience Planning run and grow the Information Architects (IA) department together with the other Experience Leads. I also line managed a small team and played an integral part in establishing strategic experience planning and the IA brand guardian role in the company with my work on the Sony Ericsson (now Sony mobile) account being the most notable.
My background is a BSc & MSc in Computer Science & Business Administration from Copenhagen Business School and prior roles have involved Quality Assurance (QA), Business Analyst (BA) as well as usability, e-learning and innovation consultant.
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Each product and service that we design has a story. From the people who will use it to what the product itself offers. With the products we design we want to take our users on a journey. From start to finish with as few wrong turns or derails as possible. 169total visits,3visits today