The lost art of efficiency in UX design
Strategy and user experience for major brands online and on mobile platforms, worldwide. Currently working on cross-channel product strategy, organisational transformation and Internet of Things.
Specialties: Usability, User Centred Design, Accessibility, Customer Experience, Digital Strategy, Management, Leadership, Digital Transformation, IoT, Service Design, User research and user testing, wireframing and prototyping.
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Designing for the web has made interaction designers lazy. Before the web, we had to care about making interactions efficient because they were for pinstriped businesses or high-pressure environments like aircraft cockpits.The web changed the rules. With the web, interfaces had to be easy for the millions of new users who were coming online. Meeting […]