Big Ideas need Creative Presentations
Mel is partner and creative strategist of Opposite Days. She is also one of the directors of SheSays – the UK’s leading network for women in creative media and curator of the annual SCAMP a conference where actions and ideas collide.
Opposite Days is a strategic digital studio working at the intersection of business strategy, digital transformation & design thinking. We work with organisations to design commercially successful digital products focused on what users want while transforming the way they deliver digital experiences. We create, design and prototype from the beginning while transforming the way our clients work by getting start-up thinking and innovation working inside big business.
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Digital product development is no longer of the domain of one discipline. It must be embraced by the organisation and embedded in the business strategy. So how can you embed user centred design thinking into the strategic phase of the product and what happens if you don’t? Imagine the early days of a new or […]