Ambient Personalisation, anticipatory products and data driven personalisation
I have over 18 years of experience in strategy, communications and service design.
Previously I was the Group Design Director responsible for growing Turkey, Middle-east and Africa for Fjord – Design & Innovation from Accenture Interactive.
I work with Fortune 500 brands, consulting strategically for the Boards of C-suite companies globally. By creating new, improved and more meaningful experiences for businesses, customers and employees, I have created design studios, creative departments and grown design teams internationally.
I am fascinated by the culture that surrounds us and our evolving relationship with brands, business and technology. I strive to achieve a better understanding of the connection between these things; exploring how to shape the relationship we have with the world around us as consumers, employees or organisations.
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For the past few year I have been researching, working on and speaking about these topics, the concepts have evolved as time has gone on (starting with discovers then on to serendipity and beyond). It’s about getting people thinking into where things are moving and these topics touch on physical computing (such as sensors and […]