Digital User Experience Design: Balancing abstraction and context
Director, Strategist, Practioner in User Experience.
Over 20 years of experience across the length and breadth of digital solutions from complex content and commerce multichannel solutions through microsites across a most industry verticals (Financial Services, Grocery, Media, Public sector, Cconsumer electronics, Beverages etc).
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As eCommerce moves from a distinct unit to becoming the core of businesses, the challenge for user experience is one of balance — balancing customer needs with those of business owners, stakeholders, technological capabilities and constraints, multiplication of channels, and process. 19total visits,1visits today