Designers Assemble

Maynard B

This is a new era for design. In business, where technology has dominated for decades, the balance of power is shifting. Lessons learned have thrown up new imperatives. The most exciting of these conversations explore new frontiers for business – empathy, design insight, disruptive innovation, big data – and all point to the prize: human-centred business transformation. The vision is of a future that will be brilliantly designed rather than just comprehensively engineered. Technology alone cannot deliver it.

Who are the design leaders who will breathe life into this vision? How will we recognize them? Which skills and qualities will define them? And how do we support them to find, foster and equip a global design elite that will rise up and change the world?

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