Designing for Meaning. The Experience Method.

Burdette Theatre

As the market matures we are moving from a technology-centric industry to a world in which products will be defined by the understanding of their impact on people’s lives. Products that don’t have a value by themselves but as facilitators of meaningful experiences.

How a designer manage to tackle that challenge? Are the standard UX methodologies becoming a reactive process obsessed with the intrinsic physical qualities of the product o is it proactively trying to understand their value beyond ‘usage’?

I will be sharing some findings, thoughts and principles that I discovered during my career that intend to challenge some of the assumptions of the discipline. I will also describe a potential way of helping designers to kick-off the design process by placing meaning at its core”.

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