You’ve designed a website, a checkout flow, or a service. You’ve conducted usability testing, fixed the issues. All that’s left now is to send your copy to the translation agency to translate into other languages… Our experience shows that this approach is likely to throw unexpected issues that may prevent customers from engaging with your product.
Veronika and Luis will share their learnings and anecdotes from planning, conducting and analysing international user research. They aim of this workshop is to equip design professionals with pragmatic techniques for accommodating international customers.