In order to create products, services and interfaces which are useful, usable, emotionally engaging and pleasurable we need to have a deep understanding of the people for who we are designing.
The four pleasures is a framework for understanding people holistically. Its dimensions are:
■ Physio – to do with the body and the senses
■ Psycho – cognitive and emotional issues
■ Socio – to do with relationships
■ Ideo – values and aspirations
The presentation will describe both the theoretical basis of the framework and how it can be applied in practice.
Many examples will be given of designs that have been successful through connecting with people on one or more of these dimensions.
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