The power of Social Media to extend the dimensions of UCD

Maynard B

As design becomes more strategic, it begins to impact more people than we had originally thought. The users of products, systems, and spaces are coming to realize that through networking they have an enormous amount of collective influence. This influence has begun to tailor the product needs and demands. Analytics that we get from social sites can help us not only in refining user personas but also to find gaps in the market and identify new opportunities.

Social networking has become a huge force in people’s personal lives. Businesses are now seeing the potential. User centred design has since expanded from being functional to take into account many of these dimensions of the user’s experience, including emotional and motivational needs.

Through this workshop we are going to demonstrate how social media technologies are allowing these participatory design techniques to transform the user centered design process.

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