User Experience and the Psychology of Design: Bringing the science into business.

Maynard A

The strength and credulity of User Experience as a discipline is its fundamental claim to be a science: routed in empirical and non-biased data from research. But within the face-paced world of business – with its tight deadlines and squeezed budgets – maintaining true scientific integrity can be an uphill challenge.

We must face up to the reality that a truly scientific approach – recruiting participants, conducting experiments – is not always going to be the cheapest approach. Drawing upon academic theories and past research papers from classical Psychology and Cognitive Science can be a powerful and cheap alternative to full-scale research within business contexts.

This workshop aims to explore the power of science and reason within business, not only as a discount method for best practices within design, but also to prime stakeholders with an appreciation for future UX research.

Total Page Visits: 212 - Today Page Visits: 1