Making Games for Research: T.E.S.S.A. Undercover Agents and Dubious (two ResearchGames to revolutionize market research
Chief ResearchGame™ Designer, Creative Director and Founder at Research Through Gaming Ltd. Inventor of ResearchGames™.
Also: keynote speaker, writer, occasional University lecturer, part-time PhD student (University of Winchester) and multiple award winning researcher, innovator and entrepreneur.
Named 1 of 7 women shaping the future of Market Research.
I am passionate about making tailor-made Games and Immersive Experiences for Online Research.
Our ResearchGames, and the insights they collect, are support tools for businesses to make better informed decisions. Working directly with brands (including Fortune 500 brands) as well as market research companies, we use our games to increase participant engagement and drive insights.
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“IMPRINTS Future’s is a large, award-winning academic study already 2/3 years in progress. When the IMPRINTS Futures lead professor, Professor Liesbet van Zoonen approached Betty and her team at Research Through Gaming to create Games which would explore Identity, they decided to use music and sound effects for the first time and two narratives they’ve […]