UX design for NHS patients
Behavioural Economist and Service Designer.
Author of Desire Code framework.
Experienced in Central Government Digital Transformation.
Experienced speaker and workshop/training facilitator.
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Doing UX design for emotional users, people who are in pain, uncertain, anxious, upset etc (like a lot of patients are), people who are more likely to make mistakes, overlook information and act irrationally has its own challenges. This approach with the new nhs platform has helped create some interesting UX principles. A real problem […]