The lost art of efficiency in UX design
Strategy and user experience for major brands online and on mobile platforms, worldwide. Currently working on cross-channel product strategy, organisational transformation and Internet of Things.
Specialties: Usability, User Centred Design, Accessibility, Customer Experience, Digital Strategy, Management, Leadership, Digital Transformation, IoT, Service Design, User research and user testing, wireframing and prototyping.
168total visits,2visits today
Designing for the web has made interaction designers lazy. Before the web, we had to care about making interactions efficient because they were for pinstriped businesses or high-pressure environments like aircraft cockpits.The web changed the rules. With the web, interfaces had to be easy for the millions of new users who were coming online. Meeting […]