UX and Strategy - case study Nokia
Arty phone geek.
Slayer of pixels.
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Our talk discusses how UX design can gain strategic relevance within organisations. We present a case study on an evaluation program at Nokia called UX123. In the program, lead products and services are evaluated using UX heuristics and direct competitor comparisons. Tangible results show that UX123 has made UX, and the investment it needs a […]