James Nash

James Nash

UX and Strategy - case study Nokia

Arty phone geek.

Slayer of pixels.

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UX and Strategy – case study Nokia

Maynard A

Our talk discusses how UX design can gain strategic relevance within organisations. We present a case study on an evaluation program at Nokia called UX123. In the program, lead products and services are evaluated using UX heuristics and direct competitor comparisons. Tangible results show that UX123 has made UX, and the investment it needs a […]