‘Storytelling can make sure that we capture a user’s attention’: Anna Dahlstrom on why UX designers have to be storytellers too

“A good piece of design has a narrative and clearly tells a story…there needs to be a narrative,” stated designer Anna Dahlstrom while discussing the role that storytelling should have in UX design.

Speaking at UCD 13, the freelance designer and founder of Byflock spoke about the need for designing online experiences around storytelling.

“We as a species are addicted to stories,” she opened, explaining that her father is a writer who always read stories to her as a child and, looking back at the role that stories play in history, have “always played a really big part.”


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