UCD13 – former Government advisor Patrick Jordan’s key takeways on human behaviours for UX design

Patrick Jordan, psychologist and former Government advisor offered sound insight and advice while speaking at UCD 2013, when it came to human behaviours, world truths and how they could be considered within design success.

He referenced Canadian anthropologist Lionel Tiger, who discovered while travelling that no matter where he was in the world, there were four different types of things that could motivate people. He called these the four pleasures, which Jordan spelled out as physio, social, psycho and ideo.


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